RedGrey Associate
Redgrey Associates (RGA) is an indigenous, full-service consultancy firm specializing in the building and construction industry, focusing on modern and minimalistic architectural designs.
01
Problem Statement
Redgrey Associates (RGA) was established after modern branding trends had significantly evolved. To stay competitive, RGA needed a complete rebrand that emphasized its expertise in cutting-edge, minimal, yet sophisticated architectural designs.
02
Solution
My solution was to design a sleek, modern website that reflects Redgrey Associates' expertise in sophisticated architectural design. Using a minimal layout, bold visuals, and clean typography, I highlighted their cutting-edge approach while ensuring a user-friendly experience that strengthens their brand presence.
03
Competitive Analysis
I conducted a competitive analysis of existing products some of which are ATO Architects and Oshinowo Studios, two of the top players in the Nigerian market.
Strengths
Diverse Portfolio
Minimal yet sophisticated Designs
04
Result
The rebranding of Redgrey Associates has established a modern visual identity that effectively showcases their expertise in cutting-edge architectural design. The redesigned website features a minimalistic layout, enhancing user experience through improved navigation, making it easier for clients to access information about services and projects. An updated portfolio highlights RGA’s best work, while the optimized site has increased their online visibility, leading to more client inquiries. Engaging elements, such as a responsive interfaces, micro interactioons position RGA as thought leaders. Feedback from clients and peers has been overwhelmingly positive, emphasizing the professional appearance and user-friendly experience of the new design, which positions RGA for future success in a competitive market.